By Jack Wylde

While on trip to somewhere I boarded plane and sat next to a man and a woman who were already engaged in a discussion on marketing. Since I am a marketing professional the topic made me pay attention to them and I saw that the man was holding a bag with a company logo on it. As their conversation parted I asked the guy holding the bag about the monogram on it. He told me that he is the executive of this eye wear company. The woman sitting next to him seemed to be his colleague. He gave me a short reply and began talking to her again. I pardoned again and inquired more about their company and location because I wanted to change my age old pair of glasses.

They seemed to ignore my every attempt to inquire more and their attitude simply disturbed me. I had just planned to become their loyal customer and here they are simply ignoring their customer to be. It was disgusting. I thought. They kept on talking about their company policy totally immune to how I felt. The person looked like an optometrist by the manner of his speech and his colleague was perhaps some co worker or member of staff. By now I had planned never to visit their company even if they offer me free coupons.

I found them talking about marketing strategies again. This time I chuckled at their ignorance. It was funny that they were so much concerned about the marketing strategies of their company and policies of marketing but they just managed to loose their potential customer. They were just blaming the policy makers and those who planned these strategies but at same time failing to realize their own attitude which might be the biggest reason to their failure.

Then their topic of discussion changed towards guerilla marketing strategies. They were thinking to adopt them since these have proved to bring in more clientele. That is true but what about the attitude these two have. They are not even close to understanding the meaning of guerilla marketing then how they can implement strategies. That was unbelievable.

Guerilla marketing is all about giving more focus to your customer and relationship building. As a marketing professional I have deep knowledge about the non conventional strategies of marketing that always seem to work when everything else fails. Guerilla marketing has replaced old strategies and has centralized idea of engaging and building more connections with the prospective buyers and customers.

Reasons that these strategies succeed are simple. Business nowadays is not empty without emotions and these strategies demand the company and employers to build more healthy relations. Interactions with the people are very important and it does involve life outside your office walls as well.

These techniques do fail when people fail them by adopting harmful attitudes. A marketing professional is representing his company no matter where he is or what he is doing. If these two professionals have had mastered any of these strategies they would have found another brand loyal customer for their company.

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